The customer interview from March.
You filmed it. It's good. It's still on the drive.
The interview is strong, the customer said the thing you hoped they would say, and the b-roll is decent. What's missing is the two days it takes to turn that into three minutes.
Sales have asked about it twice.
Index the interview and the b-roll together
The spoken words and the picture are searchable side by side, so the shot of the machine running is findable when you need it.
Write the story
Problem, what changed, the number they quoted, end on their face. Endroll finds those beats in the interview and lays the b-roll over the parts that need it.
Approve it or take it away
Sign off in Endroll, or hand it to whoever finishes your videos — it opens in Premiere Pro, DaVinci Resolve or Final Cut. Your files stay where they are.
The material never leaves the building
Indexing and rendering run on your machine. Customer footage under NDA never leaves it — only text, the transcript and your brief, goes to the AI.
Endroll is one editor, read top to bottom: the film is a list of shots, each carrying the line spoken in it. You don't need to be an editor to read that — and if you are one, the cut opens in Premiere Pro, DaVinci Resolve or Final Cut.